Of course I thought when I originally came up with the concept for the poster project, that it was done--work complete! Wrong! The poster has gone through more releases than Microsoft Windows. First the background color changed from a gradient to a solid. Then the rationalization text changed from a gradient to a solid. Then the color of the background changed, the color of the text changed, and I began to simplify the message. I have included several iterations of the poster here. These versions were close to the final poster. Most of the changes made to these, were font size, location, justification, color, and the final main text.
The overall message was at last truncated to two words. These two words were the ones that provided the initial shock value, and now that the extra baggage was pruned off, the expression became a double entendre: the alternative to sexual assault, or the description of the person committing the assault.
Finally I needed to give the viewer information on how to prevent rape or sexual assault. That information would eventually come from the UNCC Police Department web site. I summarized the link into a scannable QR code and placed the code at both bottom corners of the poster.
I provided the gentlemen working at Repros with some amusement for the afternoon on Monday, as the giant words "Jerk Off" rolled down the printer at 18" by 24."
UNCC Police Web Site for Sexual Assault Prevention:
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